We are excited to share that our marketing efforts have been recognized with four awards in the most prestigious annual credit union competition, the Credit Union National Association (CUNA) Marketing & Business Development Council’s 2021 Diamond Awards.
One of only four Wisconsin credit unions to earn Diamond Awards, with 164 credit unions recognized nationwide, Verve’s outstanding marketing efforts were honored in four categories: Complete Campaign, Video (Non-Commercial), Multifaceted Campaign and Radio. Award recipients were highlighted during the 2021 Marketing & Business Development Council Virtual Conference during the week of April 12.
Verve won an award in the Complete Campaign category for the Wave Goodbye to Loan Payments campaign, which is aimed at increasing auto and recreational loans.
Verve also won awards in the Video (Non-Commercial) and Radio categories for the “Merv from Verve Reads Letters to Santa” video and the Payments on Pause Until Everything Thaws loan campaign.
In addition, Verve also earned an award in the Multifaceted Campaign category for the Let’s All Do This campaign, which was designed to help meet the financial needs and challenges faced by members due to the COVID-19 pandemic.
“The theme of this year’s Marketing & Business Development Council Virtual Conference was ‘Spark’ and the work we submitted that won awards was designed to provide a spark of fun and light during bleak times and help people navigate through the pandemic a little more easily. It is very rewarding whenever we receive recognition for our work. It is even more special to know that our pandemic-related work has been recognized” said Anna Allen, VP of Marketing at Verve. “I am so proud of our team of experienced and creative marketers who deliver award-winning work to Verve team members, members and the general community every day.”