Mindy Petrack

What happens when you combine Vic Ferrari, a full symphony and Verve? You get a high-powered concert with tons of prizes and fun. We’re proud…

In November we focused on helping families by offering an educational event on dementia in La Crosse, as well as a free kids’ event in…

Have an ugly sweater? Dust that bad boy off and don it for the Ugly Sweater 5K in La Crosse on Saturday, December 8. The…

In the early 1900s a handful of ships would make late-season runs on Lake Michigan to carry thousands of Christmas trees from Northern Michigan to…

While the colder weather surely has some of our members in a “bah-humbug” mood, the cooler temps just mean we’re donning Santa hats and winter…

While many of the big-name retailers may “have it all,” it’s important not to forget the shops and craftspeople who make up 98 percent of…

Five of our branches will transform into Santa’s workshop for our “Holiday Fun for the Family” event in December. Your little elves can sit on Santa’s lap…

Spring, summer, fall or winter. The time of year may change, but one thing remains the same—our love for giving back to the community through…

What do you get when you bring kids from three schools together to complete jobs throughout the Children’s Museum of Fond du Lac for a chance…

Nothing will get you in the holiday spirit quite like Riverside Park in La Crosse illuminated with 4 million twinkling lights, a 140-foot Christmas tree and animated…

Sleigh bells ringing? Snow is glistening (maybe)? A beautiful sight? Experience all that and watch a handful of happy Verve team members walking in the…