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Nothing will get you in the holiday spirit quite like Riverside Park in La Crosse illuminated with 4 million twinkling lights, a 140-foot Christmas tree and animated light displays for Rotary Lights. Stop by and see us from 5 to 10 p.m. on our sponsorship night, Wednesday, November 28. Oh, and did we mention Santa is there every night until December 23? You can drive, walk or take a carriage ride through the park as you marvel at the lights.

Want to make someone else’s holiday season shine brighter? Bring a cash donation or non-perishable food item to help feed the hungry in the Coulee Region. Keep an eye out for our Verve team members throughout the night. They’ll be collecting donations and helping Santa and his elves.

As part of our commitment to investing in our communities, we’re excited to sponsor an evening of Rotary Lights! Nothing brings us more holiday cheer than seeing our communities coming together to celebrate the season.