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“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping,’” –Fred Rogers

Unprecedented, uncertain, trying, challenging and polarizing times—these words have dominated our media channels, advertising and social media feeds since the COVID-19 pandemic hit the United States. Rather bleak, right?

What if the ways we work together in our community could help change the narrative?

Instead of focusing on sanitizing, social distancing and staying at home (though those are all important), what if we turn our attention to finding ways we can help?

Give what you can and we’ll help make your donations go even further.

Verve is committed to helping our communities run smoothly. Which is why we’ve partnered with Federal Home Loan Bank of Chicago to pledge $10,000 in matched donations to the La Crosse Community Foundation through June 30, 2020.

“Community foundations provide much needed financial resources to individuals, families and businesses to support these compassionate nonprofit organizations that provide various services vital to maintaining strong, robust communities,” said Kevin J. Ralofsky, Verve, a Credit Union, president and CEO. “Now more than ever we need to come together as a community to support the efforts of our nonprofits, so their services can continue during these trying times and into the future. We know there are many people who are looking for ways to give and we hope this match helps their donation go even further.”


Help the La Crosse Community Foundation today.

To have your donation matched, you can give directly to the La Crosse Community Foundation.


In addition to its matching donation program for community foundations, Verve has developed a Let’s All Do This program to provide a variety of relief options for individuals and businesses. To learn more about Verve or the Let’s All Do This program, visit,