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The goal was simple: bring the Onalaska community together for a memory-filled weekend with NO admission fees.

Join Verve at the Glow in the Deke Run/Walk on Saturday, September 15 at Maple Grove Venues (W4142 CTH B in West Salem) near La Crosse. All proceeds from the race benefit the Boys & Girls Clubs of Greater La Crosse.


Every $20 raised by the race, which was organized in memory of avid youth supporter and BGC staff member Derrick “Deke” Kroll, covers a child’s entire BGC membership fee for one year.

  • 5:00-7:30 p.m.   Free Family Festival with bounce houses, face painting, games and more
  • 6:30 p.m.          Blue Moon 1K ($25/person) with four beer tastings (21+)
  • 7:30 p.m.          Deke’s Dash Youth Race (free)
  • 8:00 p.m.           Glow in the Deke 5K ($10 for youth 17 and under, $25 for adults)
  • 8:30 p.m.          After Glow Party with food trucks and live music
  • 9:00 p.m.          Screen on the Green for a movie under the stars


Need another reason to sign up?
We’ll be there with our Verve Energy Station playing music and yard games and offering healthy snacks like water, Gatorade®, granola bars, string cheese and fruit.

We know that when we invest time and money into our communities, we make them a better place to live, work and worship. That’s why we’re proud to support the Glow in the Deke event.