Letter from CEO and Board Chair
Dear Fellow Members,
For 88 years now, the heart of our cooperative has been our unwavering commitment to you, our members. We take immense satisfaction in equipping you for the journey: to help you build a solid financial foundation; to provide you with the best-in-class products and services to manage your money effectively, pay effortlessly, save wisely, and borrow responsibly; to encourage you to dream big audacious goals and give you the knowledge and tools you need to reach them; and, always to cultivate strong and meaningful partnerships in our communities. That’s because, here at Verve, we believe that your financial wellbeing is about more than paying your bills, opening a checking account, or borrowing money for your next car; it’s about helping you thrive. It’s a legacy we proudly and eagerly advance today.
In 2024, we successfully grew loans, member shares, and net income, and sharpened our focus on delivering greater member value by providing better ways to manage your money, pay for life’s necessities, save for the future, and borrow responsibly. We remained steadfast in our mission to serve you, ensuring that our success was measured not just in numbers, but in the lives we impacted. Our exceptional Net Promoter Score, an industry standard for brand loyalty, confirms that service and support we provide truly makes a difference. Your feedback drives us to continue improving, innovating, and delivering on our promise to help you thrive financially.
We want to thank you for your ongoing loyalty and commitment to Verve. We are a strong credit union because you embody the values of community and cooperation. As always, the good we can do together surpasses the good we can do alone.
We’re proud to share the progress and achievements we’ve made in 2024. As we move into 2025, we remain focused on the future, continuously evolving to meet the needs of our members and communities. With innovation, smart investments, and a people-first approach, we are building a stronger, more connected, and more accessible financial experience for all.
Sincerely,
Kevin J. Ralofsky
President and CEO
Victoria Beltran
Board Chair
We are committed to keeping our members informed and excited about our journey ahead. Our Annual Report showcases our progress, achievements, and plans for further growth, all focused on helping you thrive. Explore the full report to learn how we’re working together to build a brighter future.
