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Oktoberfest USA Torchlight Parade

September 26, 2019 @ 2:00 pm - 4:00 pm

Fall doesn’t officially start in La Crosse until Oktoberfest USA, and what better way to kick off “das beste” fest ever than at the annual Torchlight Parade on Thursday, September 26? We’re pumped to take part in this evening procession, which starts at 7 p.m., running west on Gillette Street and south on Caledonia Street. You won’t be able to miss our decked out CUBE truck and team members handing out glow sticks, necklaces, youth saver cards and more.

Raise a stein to community traditions!

Verve is a proud supporter of Oktoberfest USA, which has been inspiring good cheer in the La Crosse community for 59 years. We can’t think of a more energetic and enthusiastic way to give back than by helping out with this weekend of merrymaking. We hope to see you there with one of our Oktoberfest gloves on so we can say “prost!” to fun-filled community events.

For tickets and a full mug of event details, visit


September 26, 2019
2:00 pm - 4:00 pm