Brillion Optimist Electric Parade

Look on the bright side—there’s a parade full of lights from a group of Optimists coming to town! One of the few night parades in Northeastern Wisconsin making a comeback after two years on June 10 aligned with BrillionFest and the city-wide rummage sales. As a proud supporter and participant, Verve is excited to share enthusiasm with over 5,000 parade-goers who will be lined up on Main Street.

Don’t miss the Verve CUBE as a float in the upcoming parade—with fun, energetic music and of course, lights—the type you’d expect from Verve. Volunteers will be handing out candy and Verve-branded items to attendees on the parade route. We hope to see you as the parade kicks off at 8:30 p.m.