If a SWAT team comes knocking on the doors of your business, it usually means trouble.
If a SWAT team comes knocking on the doors of your business, it usually means trouble. That is, unless it’s the SWAT SQUAD from CitizensFirst Credit Union, SWAT being an acronym that stands for Serving Wisconsin Around Town. The SWAT SQUAD has been busy this month slipping into local businesses to give commerce a boost.
Assembled in the spirit of “people helping people,” the SWAT SQUAD stops by area businesses to pay for customers’ purchases. On January 16, the team of credit union employees covered several meals at The Granary Supper Club in Sherwood. And, on January 23, they paid for shoppers’ groceries at the Third Street Market in Menasha.
Brightening someone’s day while supporting local business demonstrates “concern for community,” one of the 7 Cooperative Principles that define the role of credit unions. These random acts of kindness not only infuse money into our local economy, but they also lift the spirits of consumers, encouraging them to spend again at Wisconsin-owned businesses. When it comes to stimulating our economy, it pays to pay it forward.