We’d like to announce that we are underway with a collaborative three-way merger with Lakeview Credit Union in Neenah and Appleton and Best Advantage Credit Union in Brillion and Sherwood, with one mission in mind to serve you better!We’d like to announce that we are underway with a collaborative three-way merger with Lakeview Credit Union in Neenah and Appleton and Best Advantage Credit Union in Brillion and Sherwood, with one mission in mind to serve you better!

Update on the collaborative merger:

February 17th: The membership at Best Advantage Credit Union voted in favor of the proposed merger.
March 11th: The membership at Lakeview Credit Union voted in favor of the proposed merger.

With final approval from the Department of Financial Institutions in late April, the three credit unions will legally be combined as one entity to serve you better!

Learn more about the benefits of this partnership.

Pictured left to right, Pat Lowney, President of Lakeview Credit Union; Tammy Williams, President of Best Advantage Credit Union; Kevin J. Ralofsky, President of CitizensFirst Credit Union.

Built on Collaboration and Values

CitizensFirst President & CEO Kevin J. Ralofsky said the merger was born out of a shared vision for strengthening the relevancy and value for all members.

“This partnership is one that is built on collaboration and values that guide our beliefs and justify our actions, a testament to the cooperative nature of credit unions,” Ralofsky added. “We are stronger together.”

View the complete collaborative merger infographic

View the complete collaborative merger press release